UH, Baylor helped bolster NCAA Tournament viewing in Houston

By David Barron In keeping with the continued fragmentation of television audiences, viewership for the NCAA Tournament championship game between Baylor and Gonzaga was down from the last title game two years ago, according to the Nielsen Co. The game on CBS drew a 9.4 Nielsen rating with a 21 share and an average audienceContinue reading “UH, Baylor helped bolster NCAA Tournament viewing in Houston”